Dan Holloway – Lead Instructor

Dan started martial arts when he was 7 years old beginning with Karate which he did for a couple of years before seeing a poster for Aikido at the local RAF camp.

He did Aikido for around 12 years achieving the rank of 3rd Degree black belt in Yoshinkan Aikido and being lucky enough to have trained with some of the best teachers in the world including Joe Thambu in Melbourne, Australia where he trained and lived as a full time student for a month.

During his time at University, Dan started boxing and MMA where he became a vice-president of the MMA club and was taught by then UK Welterweight 10th legion championship Louis Chapman for 3 years.

After graduating Dan looked more into the self defence side of martial arts having trained in the traditional and sports side and found Keysi Fighting Method (KFM) which was when he first met Defence Lab founder Andy Norman who was then co-founder of KFM. He fell in love with the efficiency and no nonsense approach and trained for 2 years in KFM before it split up.

During this time Dan was also applying to join the Lincolnshire police force as a police constable after studying a degree in criminology and psychology and a Masters in Civilisation and Terrorism and realised what he really wanted to do was teach martial arts for a living.

When Defence Lab provided the opportunity to do this, Dan turned down a job in the police in order to pursue his dream of running a full time academy.

In 2015 Dan was lucky enough to be inducted into the Martial Arts Illustrated Hall of Fame and in 2017 co-published his first book ‘Martial Masters Volume 1’ which involved a number of interviews with high ranking martial artists in the UK. He also won the ‘Rising Star’ of the year award at the British Martial Arts awards the same year.

Dan is now committed to running a professional full time academy and training future instructors in order to serve the local community and provide a good (and fun) life!

Sam Snell – Instructor

Hi im Sam. I started my journey with Defence Lab in January 2017, after looking around for
a sport that would be ideal and fit around my family life.

When I started Dan made me feel welcome and at ease. It was a totally different system to what I was used to having had a background in karate and taekwondo.

I wanted to get fit and lose weight to keep up with my busy life and my son, and within 6 months I’d lost weight and toned up. I also enjoyed going to Defence Lab twice a week meeting new people and learning new techniques.

In November 2017 I decided that I wanted to take my journey with Defence Lab a step further and I joined onto the CIT program. I sped though my training and progressed fast
through it and in April 2018 I became assistant instructor helping Dan more with classes and
taking classes on my own supervised.

Then in November 2018 I became a full instructor which was my aim.

In January 2019 I launched my own classes as part of the academy, and I now run ladies day time classes aswell as kids and adults classes.

I’m loving the opportunity that it has given me and I really enjoy teaching. I’ve had great support from my family, friends and my team who have all backed me and pushed me to be better.

I totally recommend Defence Lab to anyone who wants to lose weight, build their confidence or even to gain a new skill or friends.

Easy to join and no egos we are like a big family

Lee Matthews – Certified Instructor in Training

I’m Lee, I am 35 and I started studying Defence Lab a year ago and have now been a part of the CIT program for 6 months. Having always had a keen interest in martial arts and seeing the benefits they can offer I thought it was long overdue that I jumped in with both feet and started my own journey.

I looked around the area at was out there to study and thought long and hard about what was important to me, I wanted something that was extremely effective and practical but also something that was taught in a fun and friendly environment with no egos. This led me to Defence Lab!

My first lesson I was greeted by my Lead instructor Dan with smile and a handshake and this instantly put me at ease and spared any first lesson nerves I was carrying. During that lesson we looked at basic head cover and street striking and from that moment I was hooked!

I decided to take the step to instructor because with Defence Lab I have discovered new skills such as teaching, working with kids and team work throughout an organisation that wants you to be the best you can be. My future hopes involve becoming an instructor and running my own martial arts school teaching Defence Lab to children and adults knowing that if they find themselves in the worst possible situation they will be armed with self defence skills and knowledge.

I have never been the greatest at public speaking and standing up in front of groups of people since starting at DL and on the instructor programme this has gone from strength to strength due the confidence I have been given and the have a go attitude that is supported.

Paul Collings – Certified Instructor in Training

Hi! My name is Paul, I’m a trainee Instructor at Defence Lab Lincoln.

I first heard of Defence Lab through a friend and I was looking for a bit of fitness and some self defence.

I had very little experience and was a little nervous. After a number of private classes with Dan i joined the regular classes and found that not only did it deliver everything I needed, but that there was a family feel and I was instantly at ease. I’m so happy I took the first step and gave it a go.

I’ve made so many new friends and feel more confident anywhere I go and the benefits of Defence Lab are countless! Start your journey today!

Jack Bose – Certified Instructor in Training

Hey! I’m Jack, I’m 20 and have been a part of defence lab for just under 4 years and part of the CIT program for 6 months. I first discovered DL when I started sixth form at 16 through looking for extracurricular activities to do and a way to exercise more.

Upon arrival I was met by the instructor and made to feel welcome with any doubts and nerves swiftly put aside.

I decided to become an instructor to develop my interpersonal skills and further develop my technique. I also hope to finish my university degree with defence lab instructor as a CV qualification and future job prospect.

I really enjoy being part of a team that is supportive and helpful to both instructors and students. I struggle with public speaking and interacting with new people I haven’t previously met however defence lab has helped me vastly improve this and I feel much more confident in myself as a whole.

Andy Norman

Andy-Norman-PicLearn about Andy Norman, the founder of Defence Lab and the DNA Fight Science System,